SEO Consulting

Every business that wants to exist in the digital world needs an effective SEO Consultancy service. SEO (Search Engine Optimization), i.e. search engine optimization, allows websites to rank higher in organic search results, increasing visibility and making it easier to reach the target audience. As Ruber Media, our agency based in Izmir, not only in Turkey but also abroad, serves our customers with SEO projects.

What is SEO Consultancy?

SEO Consultancy is a professional service that involves optimizing a website to perform better in search engines. The SEO consultant analyzes the technical structure, content quality and backlink strategy of your website and provides you with a customized roadmap. The goal is to ensure that your site is both user-friendly and easily crawlable by search engines.

Who is and What Does an SEO Consultant Do?

An SEO consultant is a professional who plans and implements the necessary optimizations to bring your company’s website to the first positions in search engines. In SEO consultancy service, the consultant applies the following steps thanks to their sector knowledge and technical expertise:

1. Keyword Research: By determining the words your target audience searches for, these words are strategically used on your website.
2. Technical SEO Audit: Analyzes whether your website is fast, secure and mobile-friendly.
3. Content Optimization: It ensures the preparation of original, informative and quality content that search engines love.
4. Backlink Strategy: Increases your authority score by getting quality links from other websites.
5. Performance Reporting: Provides regular reports to measure the effectiveness of SEO efforts.

Benefits for Businesses

With millions of websites on the internet, you need to stand out so that your target audience can find you. This is where SEO consultancy comes into play.

1. Organic Traffic Increase: With the right SEO strategy, you can attract more organic traffic from search engines.
2. Higher Conversion Rates: You can increase the conversion rates of your website with content and strategies suitable for your target audience.
3. Brand Awareness: Ranking high in search engine results increases the awareness of your brand.
4. Competitive Advantage: Strategies are developed that will allow you to leave your competitors behind.

How is SEO Consulting Service Provided?

The methods used within the scope ofSEO consultancy are generally grouped under three main headings:

1. Technical SEO

Technical SEO aims to optimize the infrastructure of your website. This step addresses the following:

• Website speed optimization
• Mobile compatibility
• XML sitemaps
• HTTPS security
• URL configuration

2. On-Page SEO

On-page SEO involves optimizing content and page elements. Keyword density, meta descriptions, title tags and internal linking strategies are optimized at this stage.

3. Off-Page SEO

Off-page SEO includes links (backlinks) and social media signals that lead to your website. Getting backlinks from reliable and quality sites improves your SEO performance.

SEO Consultancy Fees

SEO consultancy fees may vary from project to project. Many factors play a role in determining the fees:

1. Project Scope: The SEO needs of a small business website and a large e-commerce platform are different. More complex projects require more resources and time, so costs may increase.
2. Targeted Keywords: Working for highly competitive keywords requires more effort and strategy. For example, fees may be higher when working on a popular keyword such as “SEO consultancy”.
3. Industry Competition: The level of competition in your industry affects the intensity of SEO efforts. For example, more work may be required in highly competitive areas such as tourism and e-commerce.
4. Service Duration: SEO is not a one-time process; regular and continuous work is required for sustainable success. There may be a price difference between short-term optimization projects and monthly subscription-based SEO consultancy services.
5. International Projects: SEO work for overseas markets can create more costs as it requires optimization for different languages and cultures.

SEO Consultancy Fee Ranges

In general, SEO consultancy fees can vary within the following ranges:

• For startup projects: 5.000 TL – 15.000 TL per month
• For medium-sized projects: 15.000 TL – 30.000 TL per month
• For large-scale projects: TL 30,000 and above per month

In addition, services such as a one-off technical SEO audit or content optimization may be more affordable. However, long-term SEO efforts often provide more effective results.

Ruber Media’s Fee Policy

We set a customized pricing policy forRuber Media SEO consultancy. After analyzing the needs of your business, we offer SEO quotes that fit your budget. We adhere to the principle of transparency in our projects both in Turkey and abroad and offer a result-oriented service.

Achieve Success with SEO Consultancy

If you want to grow in the digital world, leave your competitors behind and rank high in search engines, SEO consultancy is for you. Izmir advertising agency Ruber Media is ready to contribute to the digital success of your business with its expert staff. You can benefit from our professional SEO consultancy services by contacting us!

How long does SEO consultancy service last?

SEO work is usually a long-term process. Although the first results can be seen within a few weeks, it may take 6-12 months to get fully effective results. This depends on the level of competition in the sector and the scope of the project.

What is local SEO and why is it important?

Local SEO targets users in a specific geographical area. For example, local SEO work is done to target users who search for “Izmir SEO consultancy”. This is especially vital for regional businesses.

Is there a guaranteed SEO service?

Since SEO depends on the algorithms of search engines, no consultant can offer guaranteed results. But with the right strategies, organic traffic growth, ranking improvement and more conversions can be achieved.

In which sectors is SEO consultancy service effective?

SEO is effective in e-commerce, health, tourism, construction, technology, education and many other sectors. Although each sector has different SEO dynamics, successful results can be achieved in every field with the right strategies.

What is International SEO?

International SEO covers optimization efforts for websites targeting more than one country or language. These studies are customized according to user behavior and search engine preferences in the targeted geography.

What is negative SEO and how to avoid it?

Negative SEO is when competitors build low-quality links or use other negative methods to harm your website. The SEO consultant conducts regular analysis to detect and prevent negative SEO.

What tools does SEO consulting use?

For SEO consulting, we usually use the following tools:

• Google Analytics: To monitor and analyze website traffic.
• Google Search Console: To detect technical SEO issues.
• Ahrefs and SEMrush: For keyword research and backlink analysis.
• Screaming Frog: To perform a technical SEO audit.

What is the difference between SEO consulting and Google Ads?

SEO aims to increase organic traffic, while Google Ads provides paid traffic. While SEO consultancy is a long-term investment, Google Ads is ideal for businesses that want fast results. Combining the two can create an effective digital marketing strategy.