LinkedIn Advertising

In today’s digital world, reaching the right audience is the key to a successful marketing strategy. As a LinkedIn advertising agency, we offer LinkedIn advertising and marketing services that enable brands to effectively reach their target audience. Since LinkedIn is a platform heavily used by professionals, it provides an excellent opportunity to connect with potential customers, business partners, and employees in the business world.

Why Is LinkedIn Advertising Important?

With over 800 million users worldwide, LinkedIn is a professional social media platform. It brings together business leaders, decision-makers, companies seeking to establish B2B (business-to-business) relationships, and career-oriented individuals. Unlike other social media platforms, LinkedIn stands out with its targeted and niche user base. Therefore, advertising on LinkedIn is considered an effective social media method, especially in business-focused industries.
Advertising on LinkedIn is used both to increase brand awareness and support direct sales. LinkedIn’s advanced targeting options allow you to place your ads in front of individuals from a specific industry, job position, or skill set. This helps achieve higher conversion rates compared to other social media platforms.

LinkedIn Ad Models

We develop advertising strategies tailored to your brand’s needs on LinkedIn. The main ad models used on LinkedIn are:

1. Sponsored Content: These are posts displayed in the news feed, used to increase brand awareness or drive direct conversions. They can be in the form of text, video, or photos.
2. Text Ads: A simple yet effective ad model displayed on the sidebar of LinkedIn pages. Ideal for delivering your brand’s message succinctly.
3. Dynamic Ads: These ads interact with users’ profiles and offer personalized content. They are used to drive personal engagement and capture attention.
4. Video Ads: Leverage the power of visual content to create strong connections with your target audience. Video ads are ideal for delivering impactful messages or promoting products and services.
5. InMail Ads: This ad model allows you to send direct messages to LinkedIn users, offering personalized marketing messages. It is particularly effective for reaching potential customers.

LinkedIn Marketing Strategies

Beyond advertising, crafting effective LinkedIn marketing strategies is crucial for achieving successful results. At our agency, we employ various methods to optimize your LinkedIn marketing strategies:

1. Content Marketing: LinkedIn is an excellent platform for sharing high-quality and valuable content. A well-planned content strategy helps you engage with your target audience, build trust, and showcase your expertise. Sharing blog posts, infographics, and industry updates are effective ways to capture your audience’s interest.
2. LinkedIn Groups: Professional groups are a great way to engage directly with a niche audience. We ensure your brand is part of the right groups and plays an active role in these groups. This helps increase your brand’s visibility and reach potential customers.
3. Executive Branding: The active presence of your company’s top executives on LinkedIn strengthens your brand’s professional reputation. Ruber Media optimizes your executives’ LinkedIn profiles, develops the right content strategy, and helps position your executives as industry authorities.
4. Events and Webinars: LinkedIn is an ideal platform for organizing professional events and webinars. Hosting events on LinkedIn can introduce your brand to your target audience more closely.

Advantages of Our LinkedIn Advertising and Marketing Services

Our LinkedIn advertising and marketing services aim to develop targeted strategies for the business world. The advantages of our services include:

• Precise Targeting: With advanced targeting options, you can target users with specific demographic and professional attributes, achieving higher conversion rates.
• B2B Marketing Opportunities: LinkedIn is one of the most effective platforms for B2B marketing. If you offer products or services geared toward businesses, LinkedIn allows you to reach the right audience and build business relationships.
• Brand Awareness: LinkedIn is a powerful tool for increasing your brand awareness among professional networks. Regular presence on the platform helps strengthen your brand’s reputation.
• Engagement and Conversion: LinkedIn’s high engagement rates enable you to communicate more effectively with your target audience and boost conversions.

LinkedIn advertising and marketing offer significant opportunities, particularly for brands targeting professionals in the business world. We provide strategic solutions to make your brand more visible on LinkedIn, reach potential customers, and establish a strong presence in your professional network. With our expert team, we harness LinkedIn’s power to elevate your business to the next level.
Guarantee your success on LinkedIn and gain a competitive advantage in the professional world by contacting us today!

LinkedIn Ad Costs

LinkedIn ad costs vary depending on your target audience and campaign features. Typically, LinkedIn advertising costs are based on cost-per-click (CPC) or cost-per-thousand-impressions (CPM) models.

1. United States (USA)

The USA is one of the top countries for LinkedIn ad spending. While ad costs are generally higher, the large target audience results in higher return rates.

• Cost Per Click (CPC): $5 – $12
• Cost Per Thousand Impressions (CPM): $30 – $65
• Average Daily Spend: $50 – $100 (for small businesses)
• Example Campaign: Approximately $300 CPM cost for a B2B campaign with 10,000 impressions.

2. United Kingdom

The UK is another popular market for LinkedIn advertising. Costs in the UK are often similar to or slightly lower than those in the USA.

• Cost Per Click (CPC): £3 – £8
• Cost Per Thousand Impressions (CPM): £25 – £50
• Average Daily Spend: £40 – £80
• Example Campaign: £200 spent for 8,000 impressions and approximately 100 clicks.

3. Germany

In Germany, LinkedIn is frequently used for B2B marketing and professional audience targeting.

• Cost Per Click (CPC): €4 – €10
• Cost Per Thousand Impressions (CPM): €25 – €55
• Average Daily Spend: €30 – €70
• Example Campaign: €180 spent for 6,000 impressions and approximately 80 clicks.

4. Turkey

LinkedIn ad costs in Turkey are relatively more affordable compared to European and American markets. However, costs can vary based on the professional density and industry of the target audience.

• Cost Per Click (CPC): ₺15 – ₺35
• Cost Per Thousand Impressions (CPM): ₺80 – ₺150
• Average Daily Spend: ₺100 – ₺250
• Example Campaign: ₺500 spent for 5,000 impressions and 50 clicks.

Cost Examples by Ad Types

• Sponsored Content: Average CPM costs typically range from $20 to $40.
• InMail Ads: Cost per send may range from $0.50 to $1.
• Text Ads: Operates on a CPC model costing between $2 and $7.

Ad Budget and ROI

Although LinkedIn ad costs are high, campaigns implemented with the right targeting strategies usually deliver high return on investment (ROI). For the B2B sector, LinkedIn ads typically have higher conversion rates compared to other social media platforms.
To optimize your LinkedIn ad budget:

• Narrow your target audience (e.g., specific industry, job position, or skill set).
• Conduct A/B testing to analyze which ad type performs better.
• Set a daily spending limit to keep costs under control.

Long-Term Strategic Benefits of LinkedIn Advertising

The benefits of LinkedIn advertising and management are not limited to short-term gains. In the long term, it strengthens your brand’s position in the market. Continuous engagement and strategic efforts enhance your LinkedIn presence over time, creating a reliable brand image. This trust becomes a critical factor influencing potential customers and business partners. The credibility built over the years can lead to recurring customer relationships and improve the sustainability of your business.

Social Selling Methods

LinkedIn is an ideal platform for social selling methods. Social selling refers to supporting the sales process by building relationships with potential customers rather than directly selling to them. Professional networks on LinkedIn provide a great foundation for exploring business opportunities and forming deeper connections with your target audience. With the right content and engagement, you can strengthen your social selling processes and guide potential customers during their decision-making phase.

Data Analysis and Performance Monitoring

One of the key advantages of LinkedIn advertising is the comprehensive data analysis and monitoring tools it provides. You can track your ad performance in real-time and identify which ad types deliver the most conversions. By leveraging this data, you can continually optimize your strategy and make adjustments as needed. Adopting a data-driven approach helps create more effective campaigns and use your budget most efficiently.

Content Development and Tracking Trends

Content development on the platform is not limited to ad management strategies. It’s essential to integrate current developments and trends in your industry into your content. Original and engaging content captures users’ attention and increases engagement. Sharing the latest news about your sector not only highlights your expertise but also strengthens your communication with your target audience.

Audience Engagement and Community Building

LinkedIn offers the opportunity to build a professional community where users can engage. An effective LinkedIn strategy involves not just advertising but also maintaining regular interactions with your audience. Responding to comments, participating in discussions, and supporting users’ posts help you build a community and gain a loyal follower base. These interactions demonstrate that your brand is approachable and accessible to people.